by wildcherry on Sunday, March 29th, 2009 | Deals, Stores

Apple retail stores as of Thursday are selling unrestricted quantities of the iPhone 3G at the full, non-subsidized price of $599 for the 8GB version and $699 for the 16GB models.

The move follows AT&T’s plans to sell one phone per customer at the full price for existing customers of its service. In Apple’s case however, there is no limit on the number of phones a buyer can purchase, and no need to have an existing AT&T contract.

Activation can completed by the customer at home through iTunes.

Tags: apple, apple stores, iphone, itunes