by nate on Thursday, April 16th, 2009 | Family, Inspiration, Life, Love, World

As we live, we are always trying to reach for a perfection. As a graphic designer, and I can’t deny that the search of perfection never ends. As in our daily activities, we demand the perfection in about everythings we eat, things we do, things we buy, things we wear, the perfection in the surprise party, wedding day, and so on. On the contrary, most times, we don’t get what we had wish for. Should we get disappointed? Shoud we stop looking for a perfection and just do ‘whatever’ attitude? How would you react?

A television ad commissioned by Singapore Ministry of Community Development, Youth and Sports is answering the question. I admit that this advertising campaign is one of the smartest and most touching advertisement. There’s a laugh, there’s a touch, it’s life! This must have been done with real love!

“these small things you remember, little imperfections that make him perfect”

Tags: advertising, eulogy, Family, funeral, greatest advertising, imperfection, perfection, Singapore, Singapore ministry, smart advertising, Sports, youth