by wildcherry on Tuesday, October 20th, 2009 | Deals, Products Review

Wall Street Journal said it has seen an ad for the Nook. The Barnes and Noble Nook will reported feature a color touchscreen, with the price set at $259, which is the same as Amazon.com’s recently lowered price for the CDMA (translation: US only) version of the Kindle. The Kindle, however, does not support color.

The New York Times also reported that they themselves received an advertisement placed for the Barnes and Noble Nook to be placed in the Oct. 25th issue of The New York Times Book Review, which was distributed to publishers on Monday. According to their report, addition information is that the Nook will permit readers to lend their digital books to friends and download books wirelessly.

The Amazon Kindle has been the breakthrough device in terms of e-book readers. With that, other companies have jumped into the e-book market, with the Barnes and Noble Nook quite possibly the first real competitor to the Kindle.

The e-book market is still pretty small, however, but the Barnes and Noble Nook shows commitment by Amazon.com’s biggest competitor. While the NYT notes that the Nook will be available at nook.com and Barnes and Noble stores, it’s also rumored that B&N has a deal in place with Best Buy.

Read More:CNN

Tags: amazon kindle, barnes and noble, barnes and noble nook, e-ink, e-paper, ebook lending, ebooks, ereaders, kindle, nook, nook barnes and noble, nook ebook, nook ereader, rumors, sidefeatured, touchscreen