by wildcherry on Tuesday, November 10th, 2009 | Deals, Hot

Free Car Media says on its home page that drivers could get free cars by getting paid up to $900 per month to have an advertisement affixed to their car.

Drew Livingston, president of Free Car Media, says:

“They don’t actually get a free car,” Livingston says. “But the monthly payment is generally enough to cover their auto expenses like car payment, gas, etc., for the month, so that’s where the name comes from.”

Beware of copycats

It doesn’t cost drivers to sign up for Free Car Media, and just as I suspected there are sites out there that advertise the same service for a fee. Livingston says:

“There are a lot of unscrupulous companies that want to charge you $20, $30 or more when you can get this information yourself for free. I get calls on a weekly basis from people who are upset because they were scammed,” he says. Livingston says that anyone who is directed to his site after paying a fee to another service should demand a refund.

The advertisers with Free Car Media at myfreecar.com generally pay $700 to $900 per month, which would, indeed, cover driving expenses and then some for most drivers.

Free Car Media marketing strategy

If the idea of getting paid to drive your car sounds like a hoax or a too-good-to-be-true kind of arrangement, it makes sense if you look at it from a marketing standpoint. From Matzav:

What does the company get out of this type of ad strategy? Lots of exposure. The auto wraps tend to be colorful and eye-catching and attract lots of attention. Plus, it’s a form of advertising with a captive audience, meaning people who are stuck in traffic and can’t avoid seeing the wrapped car alongside them.

So why isn’t everyone doing this? Well, they are trying. But Free Car Media can only help a certain number of people get paid to drive. Advertisers have the luxury of being picky, too. Matsav says:

The companies usually select drivers who live in desirable locations such as high-traffic, urban areas. A company’s ideal driver can vary depending upon the target demographic they want to reach.

If you fit these specifications and don’t mind driving a car that has a billboard for a paint job, go ahead and sign up to get paid to drive at Free Car Media or myfreecar.

Tags: car advertisement, driven media, free car, free car media, free cars, get free car, get paid for driving