Accenture Ends Tiger Woods Sponsorship deal
by wildcherry on Monday, December 14th, 2009 | News, Sports
Accenture announced today it is dropping its six-year sponsorship deal withTiger Woods.
“After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.” Accenture announcement saysThe move is a particularly damaging blow to Woods considering Accenture’s close association with the golfer, which included print, TV and airport advertising in 27 countries. The company has sponsored Woods since 2003.
The WALL STREET JOURNAL reports that as of Saturday night Accenture billboards of Woods were still intact but the company said it plans to “immediately transition to a new advertising campaign.”
Gatorade, Gillette, Tag Heuer and AT&T have all scaled back marketing efforts involving Woods, but have not dropped overall agreements with the golfer.
|
|
|
![]() |








