A 60-second Online Personality Color Test
by bintangkecil on Monday, February 8th, 2010 | Knowledge, Life, Puzzle
877 members of USA TODAY’s CEO panel took an online personality color test, they were three times more likely to favor magenta than the public at large, three times less likely to select red, and 3½ times less likely to choose yellow.
The panel study was founded on the work of Rense Lange, a psychology professor who says this color test proves CEOs are “wired differently” and could be as strong an indicator of personality traits and even appropriate career choices as trusted standards like the Myers-Briggs Personality Test, the article suggested.
The test takes about 60 seconds. It is almost entirely visual and asks people to click on colors, sometimes ordering as many as 15 colors from favorite to least favorite. The results turn out apersonality profile that is far from perfect, but is proving to be as valid as more established and lengthy verbal tests such as Myers-Briggs and the Gallup StrengthsFinder. The results can steer people toward a career that matches their personality and strengths with jobs they might find enjoyable.
Marion Sandler, a former Fortune 500 CEO at Golden West Financial, took the test for herself and learned that she might enjoy a job as secretary, paralegal, clerical worker or bank cashier.
“It made me laugh,” Sandler said. “When I was 8 years old, I aspired to be a sales clerk, but then I grew up.”
Lange says no one knows why so much can be learned about a person by the colors they choose. Those answers are buried deep in neuroscience, he says, but it’s just a matter of time before marketers will be able to target products to consumers based on color preferences. Colortests are much easier to administer than something like Myers-Briggs, and color tests aren’t easy to influence. For example, someone applying for a job as a police officer might attempt to game a Myers-Briggs test by guessing the correct answers, but they would have no idea how to rank colors.
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