by wildcherry on Thursday, November 19th, 2009 | Life, Tips | No Comments

There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.

Tips #1 - Only bid on exact match keywords

Google Adwords has a few different ‘keyword matching options’ available. When a keyword is placed in brackets like this: [keyword], it is called an ‘exact match.’ This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase “cheap widgets” or even “widget” singular, since only the keyword “widgets” plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site.

Tips#2 - Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page of search results are going to reach the most people. What you want to do is position your ad in one of the top 3 spots. You don’t want position #1 necessarily, because that position costs the most and doesn’t give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit.

By being in one of these top spots, your ad gets a higher ‘click-thru rate’ (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitor’s ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor!

Tips #3 - Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it’s hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they ‘pre-qualified’ to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like ‘Widgets cost only $10.00.’ The only catch is that if your ad isn’t getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR.

Tags: 1 Lets, Adwords, Bid Ranked Search Engine, Cannot Convert, face, free, google, Google Adwords, However, Inside, Internet, Of Traffic, Part, Pay Per Click Advertising, Pay-per-click, Ppc Search Engines, Secrets, Source, Traffic

by echandr on Wednesday, January 28th, 2009 | Diary, Life | No Comments

Have you ever put on few different “faces” to get you through the day? I do…and I also believe many of us have constantly done that. We frequently do things we don’t like, but still have to get them done. The effective way of doing it…is putting on a different “faces” and doing it just like we’re different person at that time.

We smile when we actually want to be angry. We say ‘yes’ when we actually want to say ‘no’. We nod when we actually want to shake. We laugh when we actually want to cry. And many other things we do when we actually feel the opposites. Why are we doing all these things? I personally think we’re doing it because of our natural sense of surviving. Animals survive by performing the physical adaptation, while we survive by doing the emotional adaptation. And time has proven that human is the greatest survivor on earth.

When you happen to notice yourself and/or the people around you, you’ll be surprised with how many faces we actually have within a day of activities. Sometimes, when it becomes way too many, we don’t even know who are we anymore. Many people call it hypocritical. Maybe they are right…but it is also a sense of surviving for every human being. The basic rule of surviving is not for the strongest, but for the fittest. Great principles will get few people to the top, but having many faces to suit in those principles will allow a whole lot to survive the changes.

Apparently, we are getting used to putting many faces on not just to survive, but also to take way too many personal advantages for our own. That is when things starting to get from bad to worse and to worst.

A dear friend of me currently told a story how he could easily switch faces for biz, pleasure and family. He is very decisive and cost-conscious when it comes to biz decision, very generous and easily spending money for entertainment and gals, and extremely ignorant and thrifty when it comes to family affairs. Amazingly he thinks those are what best for him. I can’t simply tell him whether it is right or wrong, because I personally don’t know for sure. We all do the same exact things on different issues and different time. It’s only a fine line between bad or wrong with respect of this…and we call it judgment.

I come to believe having be able to put on many faces is the surviving tools provided by the Almighty. The question is how and when we are switching between the faces for the best use of it, right? Whenever we want to switch faces for good or evil, just remember another basic rule….What Goes Around Comes Around. So..think about it, take your chance and be prepared for the repercussion…………….

Tags: Diary, face, faces