by bintangkecil on Wednesday, February 10th, 2010 | News, Tech/Gadget | No Comments

Google is currently testing the ultra-fast broadband network and is planning to build it for as many as 500,000 U.S. customers is an ambitious shot across the bow of incumbent Internet service providers. The plan, which the company will roll out as a test in several U.S. cities, is designed to nudge both the federal government and ISPs to ramp up U.S. broadband speeds. The search giant also hopes the scheme will serve as a test for what it calls next-generation Internet services.

Google will offer customers “Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections.” In a company blog post, Google issued a request for information to identify interested communities. Already, Seattle is looking into the project, according to The Seattle Times.

Google said it will operate the test network consistent with its long-held support of “network neutrality,” the idea that broadband providers should generally treat all Internet content and services equally. In 2008, Google bid $4.6 billion for the coveted C block of wireless spectrum licenses. Google didn’t win — Verizon Wireless did with a $4.7 billion bid — but it triggered FCC approval of “open access” provisions requiring the winner to allow consumers to mix and match handsets and serivces, like Gmail and other Google Web applications.

Three goals of the Google experiment:
1. To see how users and software developers make use of the new high speed network. Will it result in new software applications or will the high speed network be utilized in ways not thought of today.
2. New Deployment Techniques – Google plans to share their experience of launching a fiber network to facilitate the development of more networks in other areas.
3. The network will be run as an “open access” network allowing consumers the opportunity to select between multiple service providers.

Buzz on broadband

The news had open-Internet and broadband proliferation advocates buzzing. FCC Chairman Julius Genachowski and Sen. John Kerry, D-Mass., both said in statements that they hoped Google’s test would help usher in a new era of ultra-high-speed Internet access to increase America’s global competitiveness.

“Big broadband creates big opportunities,” Genachowski said in a statement. “This significant trial will provide an American test bed for the next generation of innovative, high-speed Internet apps, devices, and services.”

Google put out a request for information to interested communities on Wednesday. Ingersoll said she hopes Google would be able to identify which community will be the test subject, but added that there was no immediate timeline for when the test network would be up and running.

Tags: broadband, google, google broadband, google broadband network test, google fast internet, google fast internet broadband, google fiber, google fiber network, google high-speed internet, google high-speed internet experiment, google internet experiment, google isp, google tisp, Internet, tracy mcgrady trade

by wildcherry on Thursday, November 19th, 2009 | Life, Tips | No Comments

There are several tricks to advertising on Google Adwords that unless you know them, it becomes almost impossible to turn a profit on your advertising.

Tips #1 - Only bid on exact match keywords

Google Adwords has a few different ‘keyword matching options’ available. When a keyword is placed in brackets like this: [keyword], it is called an ‘exact match.’ This means that only when someone enters that EXACT keyword phrase will your ad appear. It might occur to you that by limiting your keyword(s) to only exact match, you are eliminating all those people that may be searching for the phrase “cheap widgets” or even “widget” singular, since only the keyword “widgets” plural is an exact match. Believe me, this is exactly what you want. Sure, it will take extra time to create an adgroup within the Google Adwords system for each keyword phrase you want to bid on, but you will know with 100% certainty which keyword(s) are converting into sales this way. If you do NOT use the exact match option in Google Adwords, then there is absolutely no way to know which keyword(s) are resulting in sales on your site.

Tips#2 - Bid to be in position #2 or 3

When someone searches on Google for your keyword, the first page of search results are going to reach the most people. What you want to do is position your ad in one of the top 3 spots. You don’t want position #1 necessarily, because that position costs the most and doesn’t give you much more benefit than being in position 2 or 3. You pay less for these spots than position 1 and gain most of the benefit.

By being in one of these top spots, your ad gets a higher ‘click-thru rate’ (CTR). This is good is because the Google Adwords system actually rewards you for having an ad with a high CTR by charging you less per click! Google Adwords exists to make money for Google. If they have two companies advertising for the same keyword, and your ad pulls a 10% CTR and your competitor’s ad for the same keyword pulls a 5% CTR, then Google Adwords makes more money from your ad. Google Adwords rewards you for this higher CTR by charging you less per click than your competitor!

Tips #3 - Negatively qualify your ads

Admittedly, the problem with having an ad that has a great CTR is that it gets a lot of clicks! Unless your traffic converts into sales, it’s hard to turn a profit on your Google Adwords ads. The key is to put words in the ad that DISCOURAGE people from clicking on the ad unless they ‘pre-qualified’ to convert to a sale. For example, if you have site that sells widgets that cost $10.00 each, then put something in one of the lines of text in your ad like ‘Widgets cost only $10.00.’ The only catch is that if your ad isn’t getting a very good CTR in the first place, then a negative qualifier is only going to reduce your CTR.

Tags: 1 Lets, Adwords, Bid Ranked Search Engine, Cannot Convert, face, free, google, Google Adwords, However, Inside, Internet, Of Traffic, Part, Pay Per Click Advertising, Pay-per-click, Ppc Search Engines, Secrets, Source, Traffic